Ektaa Kapoor Distances Herself from ALTT After Government OTT Ban Over Vulgar Content
📰 Ektaa Kapoor Distances Herself from ALTT After Government Ban Over Vulgar Content
📍 New Delhi — July 26, 2025
Amid a sweeping government crackdown on OTT platforms accused of distributing “obscene and vulgar content,” renowned producer Ektaa Kapoor has made a decisive public statement: she has no ties with ALTT, one of the platforms included in the Ministry of Information and Broadcasting’s recent ban.
The announcement comes as 25 OTT platforms, including Ullu, Desiflix, Boomex, Mojflix, and ALTT, were ordered blocked for allegedly violating digital content norms.
🚫 Government’s Digital Clean-Up Drive
Government has directed blocking of 25 OTT websites and apps showcasing obscene, vulgar and in some cases, pornographic content.
— All India Radio News (@airnewsalerts) July 25, 2025
The Ministry of Information and Broadcasting (@MIB_India) noted that some content on these platforms include sexual innuendos and in some cases long… pic.twitter.com/9KXZXs4wux
In a coordinated move led by the Ministry of Information and Broadcasting—and supported by the Home Affairs, IT, Law, and Women & Child Development ministries—India banned 25 platforms accused of:
- Streaming soft pornographic content
- Failing to moderate explicit scenes
- Endangering minors
- Violating public decency and IT compliance
The ban was carried out under the provisions of the Information Technology Act, 2000, and the IT Rules, 2021, signalling a stricter era for OTT governance.
📜 Ektaa Kapoor’s Statement: A Swift Dissociation
Addressing the growing speculation, Kapoor took to Instagram and X (formerly Twitter) to release an official statement:
“Media reports have been in circulation about ALTT being disabled by the authorities; however, contrary to such reports, Ms. Ektaa Kapoor and Mrs. Shobha Kapoor are not associated in any capacity whatsoever with ALTT, and they had stepped down from their association with ALTT way back in June 2021.”
She further clarified:
- Balaji Telefilms Ltd., now listed on BSE and NSE, is the sole operator of ALTT following a merger with ALT Digital Media Entertainment Ltd. approved by the Mumbai bench of NCLT on June 20, 2025
- The company remains fully law-compliant and committed to corporate governance standards
🧠 Context: The Fall of a Flagship
ALTT, previously known as ALTBalaji, was launched as a digital extension of Balaji Telefilms, targeting youth and urban audiences with bold, edgy content.
While it gained notoriety for titles like Gandii Baat and XXX: Uncensored, its content strategy often sparked criticism from cultural watchdogs and conservative groups.
Ektaa Kapoor’s move to disassociate seems both legally and reputationally sound, especially as the government tightens its grip on streaming content amid calls for censorship and decency standards.
📌 What Lies Ahead for OTT India?
The ban has reignited long-standing debates over:
- Freedom of expression vs community standards
- Self-regulation vs government-mandated control
- The responsibility of OTT platforms in content moderation
With intermediaries now ordered to block access to the 25 platforms, the OTT industry may be heading toward:
- Stricter compliance protocols
- Enhanced rating systems
- More cautious content commissioning
Kapoor’s statement, meanwhile, draws a line in the sand—protecting her brand while leaving room for cleaner digital ventures in the future.
✍️ Final Word
As the Indian digital entertainment ecosystem matures, the lines between bold storytelling and regulatory red flags are becoming increasingly fine. While Ektaa Kapoor distances herself from ALTT, her statement echoes a broader industry sentiment: adapt fast, or risk irrelevance—and possible sanctions.
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