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By News24Media | July 17, 2025

In a bold move that could redefine India’s AI accessibility landscape, Bharti Airtel has announced a free 12-month perplexity pro airtel subscription, a premium AI-powered search assistant, for its 360 million+ customers. Valued at ₹17,000 per year, this AI subscription is now available at zero cost to all eligible Airtel users—including mobile, Wi-Fi, and DTH subscribers.

🧠 What’s the Big Deal?

This first-of-its-kind collaboration between Airtel and Perplexity AI—an American tech startup led by Aravind Srinivas—marks India’s most ambitious AI consumer rollout to date. According to Airtel’s MD & Vice Chairman Gopal Vittal, this is not just a value add—it’s a game-changer.

“We are bringing world-class AI capabilities directly to Indian users, empowering them to ask, explore, and act smarter than ever before,” Vittal said.

The announcement follows Perplexity’s global partnerships with SoftBank and T-Mobile, making Airtel its first major telecom ally in India.

🚀 What Is Perplexity Pro?

Perplexity Pro is not just a search engine—it’s a cutting-edge AI research assistant that outpaces traditional tools like Google or Bing by offering:

• Unlimited Pro searches every day
• Access to multiple advanced models, including GPT-4.1, Claude 4 Sonnet, Gemini 2.5 Pro, and Sonar
• Real-time citations and sources for every answer
• AI image generation, file uploads, and advanced PDF/data analysis
• Perplexity Labs to build dashboards, spreadsheets, or simple AI apps
• Smart “Best Mode” that selects the most accurate AI model for each question

Whether you’re a student writing a thesis, a lawyer researching case law, or a parent planning a vacation, Perplexity Pro adapts to your needs.

📲 How to Claim Your Free perplexity pro Airtel (Worth ₹17,000)

Claiming your perplexity pro airtel subscription is easy—and takes under 5 minutes:

1. Download and log in to the Airtel Thanks App
2. Tap the Rewards section
3. Click Perplexity Pro > “Claim Now”
4. Enter your registered email ID
5. Verify the OTP sent to your inbox
6. Open the Perplexity App and log in with the same email
7. Enter the activation code to unlock your free 12-month perplexity pro airtel subscription

🕒 Offer valid until January 17, 2026

💼 Business & Tech Impact

This launch is more than a customer freebie—it’s a strategic masterstroke:

• Airtel leaps into Generative AI services, adding to its AI-based spam detection, OTT bundles, and enterprise cloud stack.
• Perplexity AI enters India’s high-growth tech market, gaining millions of users overnight—an aggressive step in its global expansion strategy.
• The offer reflects a larger trend of bundling AI tools with telecom services, democratizing access to cutting-edge digital productivity platforms.

India, already one of the fastest-growing AI adoption markets globally, just got a massive boost in digital research and learning potential.

🧩 Final Thoughts

In a time where AI is no longer optional but essential, Airtel’s partnership with Perplexity makes premium AI mainstream.

Perplexity pro airtel subscription is not just an offer—it’s a shift in how Indians interact with technology. The AI arms race is on, and with Kimi K2, DeepSeek, Gemini, and Claude all jostling for attention, Airtel just gave you a head start.

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