Chenab Bridge Triumph: Amul’s ‘A Dream Railized’ Ad Wins Hearts, Celebrates India’s Engineering Marvel

🚆 ‘A Dream Railized’: Amul Pays Iconic Tribute to Chenab Bridge with Witty Ad, Minister Ashwini Vaishnaw Reacts

Dairy brand Amul, known for its culturally sharp and humorous ad campaigns, has once again delivered a viral moment—this time, celebrating India’s engineering marvel, the Chenab Bridge, with the clever tagline “A Dream Railized.”

The illustration features a smiling Amul Girl aboard a Vande Bharat train crossing the iconic bridge, captioned with the pun-filled headline that marries the essence of railways, dreams, and national achievement.

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🧡 Ashwini Vaishnaw Responds with Praise

Union Railways Minister Ashwini Vaishnaw reshared the ad on the social media platform X, acknowledging Amul’s timely and patriotic gesture:

Thank you Amul. pic.twitter.com/jG28tPZBoJ

— Ashwini Vaishnaw (@AshwiniVaishnaw) June 8, 2025

“Thank you, Amul,” he posted, further amplifying the ad’s visibility and significance.

The ad also carried the secondary tagline, “Amul: A Ticket to Great Taste,” blending the brand’s legacy with a smart nod to India’s rapidly modernising railway infrastructure.

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🏗️ Chenab Bridge: The Eiffel-Topping Engineering Feat

Inaugurated by Prime Minister Narendra Modi on June 6, the Chenab Bridge towers 359 meters above the river, taller than the Eiffel Tower, making it the highest railway arch bridge in the world.

Part of the Udhampur–Srinagar–Baramulla Railway Link (USBRL), the bridge serves as a crucial link connecting the Kashmir Valley to the rest of India via an all-weather rail route.

Engineered under challenging conditions—Himalayan terrain, seismic zones, and wind speeds up to 260 km/h—the structure is built with over 30,000 tonnes of steel and reinforced to withstand potential blasts, underscoring its strategic military value.

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🚄 Strategic, Economic, and Emotional Milestone

The new corridor is set to reduce travel times significantly and host high-speed trains like the Vande Bharat Express. But the Chenab bridge is more than just infrastructure—it symbolises national integration, technological prowess, and resilience in the face of complex terrain.

Amul’s tribute, therefore, is more than an ad—it’s a cultural acknowledgement of a modern Indian marvel.

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🧈 Amul: India’s Chronicler in Cartoons

Known for its punchy, socially aware advertisements for over 50 years, Amul’s latest tribute has quickly become viral content, with netizens praising both the art and the national pride it evokes.

“When taste meets patriotism,” one user tweeted.
Another said, “The Amul Girl has officially been on more adventures than us all!”

#ADreamRailized, #AmulTopical, #ChenabBridge, #IndianRailways, #VandeBharatExpress, #MakeInIndia, #AmulGirl, #EngineeringMarvel, #KashmirConnectivity, #AshwiniVaishnaw

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