EU Sets TikTok Ultimatum Over ‘Addictive’ New App Feature
The European Commission has taken a firm stance against TikTok’s latest offering, TikTok Lite, which has raised concerns about its potential impact on users’ mental health. Here are the key details:
Key details regarding the ultimatum to Tiktok
- The Ultimatum :
- On Monday, the European Commission gave TikTok a 24-hour deadline to submit an assessment of potential health risks related to its new app, TikTok Lite.
- The ultimatum came after the Chinese company failed to provide the necessary information earlier this month.
- TikTok Lite, a slimmed-down version of the popular video-sharing app, was launched in France and Spain in March. It is optimized for slower internet connections and uses less memory.
- The Addictive Feature:
- TikTok Lite enables users over the age of 18 to earn points that can be redeemed for vouchers or gift cards.
- The European Commission wants the Chinese company to demonstrate how it assessed the addictiveness and mental health risks associated with this rewards scheme.
- If it fails to reply within the 24-hour deadline, the company faces fines amounting to one per cent of its annual revenue.
- Digital Service Act Breach:
- The European Commission also announced a second probe to determine if it breached the EU’s Digital Service Act.
- Under this act, TikTok was supposed to submit a “risk assessment” before launching TikTok Lite in Europe.
- The Commission is concerned that the Chinese company launched the app without adequately assessing how to mitigate “potential systemic risks.”
- The Risks and Concerns:
- European Commissioner Thierry Breton highlighted the risks associated with the said app:
- Addiction: The endless stream of short and fast-paced videos on its app can lead to addiction.
- Mental Health: Users, especially children, may experience anxiety, depression, and eating disorders due to excessive use.
- Low Attention Spans: The platform’s format can contribute to reduced attention spans.
- European Commissioner Thierry Breton highlighted the risks associated with the said app:
- TikTok’s Response:
- The Company expressed disappointment with the decision.
- The company clarified that the TikTok Lite rewards hub is not available to users under 18, and there are daily limits on video watch tasks.
- TikTok remains open to further discussions with the Commission.
In summary, the European Union’s ultimatum to TikTok underscores the growing concern over addictive features in social media apps. As The company faces scrutiny, it must address these issues promptly to ensure user well-being and comply with regulatory requirements.
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