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Bhaiya Dooj 2025: Date, Time, Importance, Rituals, Wishes, and Celebrations Across India
By News 24 Media | Updated October 22, 2025

As the festival of lights draws to a close, India gears up to celebrate Bhaiya Dooj 2025—the final chapter of Diwali festivities—symbolising the sacred bond between brothers and sisters. This year, Bhaiya Dooj falls on Thursday, October 23, 2025, and families across the nation are preparing for a day filled with love, blessings, and togetherness.

Date and Shubh Muhurat

According to the Hindu Panchang, the Dwitiya Tithi of Shukla Paksha in Kartika month begins at 8:16 PM on October 22 and ends at 10:46 PM on October 23.
The most auspicious period for the Bhai Dooj tilak ceremony — known as the Aparahna Muhurat — will be between 12:40 PM and 2:59 PM, when sisters apply tilak on their brothers’ foreheads, pray for their long life, and offer sweets.

Significance of Bhaiya Dooj

Bhaiya Dooj, also called Bhau Beej, Bhai Phonta, or Bhatru Dwitiya, marks the enduring affection between siblings. The festival’s roots trace back to a touching legend—when Lord Yama, the god of death, visited his sister Yamuna, she welcomed him with aarti, tilak, and sweets. In return, Yama blessed her and declared that brothers who visit their sisters on this day would enjoy long, prosperous lives.

The day reinforces the essence of family unity, mutual respect, and lifelong protection between siblings. Falling right after Diwali, it represents emotional harmony and the return to familial warmth after the festivities.

Rituals and Observances

The day begins with the sisters waking up early, taking a holy bath, and preparing a decorated puja thali that contains roli, rice, a diya, flowers, sweets, and gifts.
During the ritual:

• The sister applies a tilak on her brother’s forehead and performs aarti.
• She offers sweets and prays for his success and well-being.
• In return, the brother showers his sister with gifts, clothes, or money, promising lifelong protection.

In many regions, sisters observe a fast or vrat until the ritual concludes. Families then share traditional meals, marking the day with laughter, blessings, and photographs.

Celebrations Across India

Though the spirit remains the same, Bhaiya Dooj is celebrated under different names and styles across the country:

• North India (Delhi, UP, Bihar): Celebrated as Bhai Dooj with tilak, aarti, and gift exchange between siblings.
• West Bengal & Odisha: Known as Bhai Phonta, where sisters perform elaborate rituals using sandalwood paste and vermilion, followed by festive meals.
• Maharashtra & Gujarat: Called Bhau Beej, where sisters invite brothers for a grand feast, beginning the meal only after completing the tilak ritual.
• Nepal & Himalayan regions: Celebrated as Bhai Tika during the Tihar festival, using five-coloured tika and garlands of marigold and makhamali flowers.
• Southern India: Known as Bhatru Dwitiya, where the day is observed more quietly, focusing on prayers and blessings.

Modern Relevance

In today’s world, Bhaiya Dooj continues to evolve as a festival of emotional connection, transcending geographical and social boundaries. With siblings often living in different cities or countries, digital celebrations, video calls, and couriered gifts have become a common part of the tradition — ensuring that love travels, no matter the distance.

Wishes and Greetings

Here are some heartfelt messages to share on Bhaiya Dooj 2025:

• “Happy Bhaiya Dooj 2025! May this sacred bond bring endless joy, prosperity, and happiness to your life.”
• “On this Bhai Dooj, I pray for your success, good health, and long life. You are my protector and my pride.”
• “Dear Sister, you are my best friend and biggest blessing. May our bond stay strong forever. Happy Bhaiya Dooj!”
• “A brother is a friend given by destiny, and a sister is a gift to treasure forever. Wishing you both a blessed Bhai Dooj!”

Conclusion

Bhaiya Dooj 2025 marks the emotional finale of Diwali — a festival that illuminates not just homes, but hearts. From the golden hues of diya light to the red tilak of devotion, the festival reminds us that true wealth lies in relationships. As families gather across India on October 23, the celebration of Bhaiya Dooj will once again reaffirm the unbreakable bond of love, trust, and togetherness between brothers and sisters.

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