📰 Virat Kohli Bats Big on Agilitas with ₹40-Crore Investment in First Tranche
Bengaluru, June 26, 2025 – Cricket superstar Virat Kohli has stepped up to the entrepreneurial crease with a ₹40 crore investment in Agilitas Sports, a high-potential sporting goods startup based in Bengaluru. This marks the first tranche of a larger investment plan, making Kohli not just a face of the brand but a co-creator of a new Indian sportswear revolution.
🏏 From Endorser to Entrepreneur: Kohli’s Bold Move
Kohli has ended his ₹300-crore endorsement negotiations with Puma India to back Abhishek Ganguly, former Puma MD and the brain behind Agilitas. Kohli’s 3.6 lakh Class 2 Compulsorily Convertible Preference Shares (CCPS) give him direct equity in Agilitas, marking his transition from influencer to investor.
“This is more than a business move—it’s a passion project,” says a close associate.
🚀 What is Agilitas?
Founded in 2023, the company aims to create a vertically integrated sports ecosystem. Its game plan includes:
- Acquisition of Mochiko Shoes – a major supplier to Adidas, Puma, Skechers, and Decathlon.
- Lotto licensing rights – for domestic and selective international markets.
- Upcoming brands – including One8, Kohli’s lifestyle label, under Agilitas’ umbrella.
With Kohli’s entry, it hopes to disrupt India’s ₹12,000-crore sportswear market, dominated by international brands.
💼 Kohli’s Expanding Startup Playbook
Agilitas isn’t Kohli’s first entrepreneurial foray. His investment portfolio includes:
- Digit Insurance
- MPL (Mobile Premier League)
- Wrogn – his popular fashion line
This move reinforces his brand philosophy—backing Indian ideas with global ambition.
💰 Investor Interest & Market Buzz
Apart from Kohli, the company has backing from Nexus Venture Partners, Spring Capital, and Yuvraj Singh, with nearly ₹600 crore raised within two years.
Industry watchers expect aggressive expansion in e-commerce, exclusive brand outlets, and regional sporting collaborations.
Virat Kohli investment, Indian sportswear startup, startup funding, Virat Kohli business news
Discover more from News 24 Media
Subscribe to get the latest posts sent to your email.
